I-SOUQa is a trademark of a 24hrs halal convenience store initially under licensing system and ultimately aimed to be managed under the franchise system.
I-SOUQa offers range of halal fresh, organic produce, staples, packaged foods, drinks, prepackaged fresh meals and pastries, newspapers, pet foods, medicines, health and beauty items, etc.
I-SOUQa operates within Halal Ecosystem and offers products from its centralised warehouse and/or which affiliate with other sources where products sold in all I-SOUQa outlets conform to the guidelines and audit from the quality and syariah team.
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| Illustration of I-SOUQa cosy environment |
Mission
The mission of I-SOUQa is to provide, beyond reasonable doubt, range of halal fresh, organic produce, staples, packaged foods, drinks, prepackaged fresh meals and pastries, newspapers, pet foods, medicines, health and beauty items, etc. I-SOUQa will provide fair priced items to its customers and provide a healthy profit for its licensees.
Objective
- To make I-SOUQa the preferred convenience store in Malaysia.
- To break-even by the end of the first year.
- To ensure products and services sold are halal.
Keys to Success
- To convince people beyond reasonable doubt that I-SOUQa is "their" halal convenience store
- To turn over inventory an average of 12 - 18 times per year.
- To provide a broad supply of halal groceries, food and necessary household items.
- Understands the Malaysian consumers’ behaviour.
I-SOUQa Licensing BenefitsI-SOUQa offers a proven licensing business for entrepreneurs with the following benefits;
- Trade Name - Use an established I-SOUQa trade name, marks, logo and style. Outlets will be indistinguishable from others in the network.
- Known Product and Services - Products and services will have public acceptance. It is a major benefit if the network as a whole has a sound reputation, but could be a drawback if other franchisees within the network perform badly.
- Training - Training is essential and I-SOUQa offers the ability to use new technology, handle financial and staff management and gives the confidence and skills required to operate a business successfully.
- Proven Business - I-SOUQa offers a solid licensing, irrefutable evidence that the business has worked well elsewhere. However, this does not guarantee that it will work everywhere and we advise licensees on a viability study in respective target market.
- Package - Investing in a complete business franchise format that has been proven elsewhere and possibly even has an established following in your target territory.
- Advertising - National advertising is the responsibility of I-SOUQa while local advertising will be undertaken by entrepreneurs. However, I-SOUQa will offer guidance and even provide advertising materials.
- Sourcing - I-SOUQa will specify the range of products and/or services that I-SOUQa will carry. On occasion, I-SOUQa may be the sole source of certain supplies. Either way, you should be able to benefit from bulk discount arrangements negotiated by I-SOUQa on the network’s behalf. I-SOUQa subscribes to Halal Ecosystem after all.
- Mentoring - Entrepreneurs have access to an operations and procedures manual. In appropriate circumstances, a trouble shooting service may also be available. Moreover, a field service consultant (FSC) will visit you and offer on-site assistance.
- Location - I-SOUQa will assist with the selection of the optimal location for the business. In any event, I-SOUQa reserves the right to approve a site.
- Selling the business - Should entrepreneurs wish to sell the business, I-SOUQa may be prepared to purchase it from you, or may have a buyer lined up.
